UEG and JB Smoove launch a micro-ad agency, The First Darrin, designed to bring bold, comedic storytelling to brands.

We are a sports & entertainment agency.
‍
Our belief is that audiences are driven by passion,
not demographics, and to capture their attention,
you must tap into what truly moves them.

UEG and JB Smoove launch a micro-ad agency, The First Darrin, designed to bring bold, comedic storytelling to brands.

UEG Wins AdAge's Sports and Entertainment Agency of the Year

Samsung: Samsung Galaxy AI Atelier for the biggest night in fashion

Samsung: UEG Hosts Immersive “Swamp in the Sky” to Celebrate Samsung Galaxy S25 Edge with Doechii at Edge NYC

Capital One Celebrates Flagship Lounge Opening At JFK Airport

Popeyes: Dips into Everyday People Event to Launch Signature Sauce + Chicken Dippers

John Deere Classic: Concerts On The Course

Smash Drives, Not Clubs With the New Callaway Golf x ‘Happy Gilmore 2’ Collab

Football As The Branding Engine: From NIL to the NFL, the sport is redefining how brands connect with culture.

Samsung Galaxy hosts "Love Thy Nadar" Watch Party

TRESemmé Takes Over New York's Biggest Week of Fashion for 19th Year in a Row

Dove Deodorant Serves Up Freshness at the US Open Tennis

Popeyes and Hot Ones: Limited-Time Menu Packed with Fiery Levels of Flavor

Ad of the Day: Doritos teleports fans back to 1987 in Stranger Things link-up

UEG Wins AdAge's Sports and Entertainment Agency of the Year

UEG and JB Smoove launch a micro-ad agency, The First Darrin, designed to bring bold, comedic storytelling to brands.

Case Studies

Doritos Teleports Fans Back to 1987 in a Stranger Things Link-Up

Samsung Galaxy hosts Brooks Nader "Watch" Party

BMW Lifestyle Golf Collection

Dove Deodorant Serves Up Freshness at the US Open Tennis

UEG Hits a Hole-in-One with Concerts on the Course at the John Deere Classic

Popeyes Debuts Sauce & Dippers with Everyday People Event

Capabilities

UEG Sports

Entertainment Partnerships

Celebrity, Athletes & Influencers

Communications

Creative & Content

Experiential

Insights

Vested Interests: Celebrities are Leaning into True Partnerships vs. Traditional Endorsements

Let’s make famous together.