Velocity Black

United Entertainment Group (UEG) partnered with Velocity Black to bring its first-ever Velocity Black Residence to life during the FIFA World Cup, transforming a stunning Hollywood Hills estate into an exclusive, members-only cultural clubhouse. Conceived and executed as a fully integrated 360° campaign, the experience showcased the breadth of UEG's capabilities, bringing together Brand Experience, Communications, Talent, Creator, Sports, and Music Partnerships to create a destination at the intersection of football, fashion, art, culinary, and creativity.

The Velocity Black Residence welcomed an influential roster of ambassadors, including Rich Paul (Klutch Sports Group), Aidan Cullen (Nova), celebrity stylist Erin Walsh, artist Julian Pace, two-Michelin-starred chef Charlie Mitchell, and tastemaker Michael Braun. The nearly three-week programming kicked off with an intimate media dinner on June 11 and concluded with a celebratory event hosted by Nova Studios on June 28, establishing the Residence as a cultural hub where global sport and luxury lifestyle converged.