TRESemmé: The After's Experience

TRESemmé set out to create a dry styling salon that doubled as a content studio, giving influencers and consumers a space to capture shareable moments, try products firsthand, and receive dry styling appointments from master stylists.​

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During the biggest week in fashion, the brand brought this vision to life with the TRESemmé Afters Experience—an immersive activation that seamlessly blended influencer appointments, consumer styling, product demos, and interactive photo opportunities, elevated by curated touches like mocktails, giveaways, and a live DJ, all managed by a dedicated team to ensure a flawless, buzzworthy experience amplified across social channels.

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