Feed the Dream

As excitement built ahead of the 2026 FIFA World Cup, Chobani unveiled Feed the Dream, a new national campaign celebrating the power of nutrition, community, and the people who help athletes achieve their goals. Created in partnership with U.S. Soccer, the campaign reinforces Chobani's commitment to fueling the next generation of players through inspiring storytelling, nutrition education, and investments in youth soccer programs across the country.

The campaign stars U.S. Soccer standouts Christian Pulisic, Weston McKennie, Antonee Robinson, Sophia Wilson, and Lindsey Heaps, who share the personal stories behind their journeys to the national team. Through documentary films, personalized recipe content, limited-edition packaging, and digital activations—including custom jerseys designed by renowned designer Heron Preston inspired by each athlete's personal story—Feed the Dream celebrates not only these world-class players but also the families, coaches, and communities who helped make their dreams possible. With standout USWNT stars Sophia Wilson and Lindsey Heaps helping lead the campaign, Chobani is also well positioned to build momentum into the 2027 FIFA Women's World Cup, creating future opportunities to deepen engagement with fans and continue elevating the women's game.