Belmont Cameli x Tresemmé ‘Hot Curl Summer’

You’ve heard of Hot GirlSummer but get ready for Hot Curl Summer! In collaboration with TRESemmé, UEG has cast your favorite campuscrush, actor Belmont Cameli, to star in its new social campaign celebrating the debut of the TRESemmé Bouncy Curls Collection. As the ultimate curly-haired leading man, Belmont is bridging the gap between that online obsession and your demand for an easy styling routine that stays flawless in humidity. After all, when your hair is this defined, everything gets hotter.