Popsicle's Flavor Feud

After decades together, Cherry Popsicle, Orange Popsicle, and Grape Popsicle are officially breaking up, turning the freezer aisle into the summer's biggest flavor feud. To rally fans, Popsicle recruited three Flavor Captains chosen for their love of each flavor and passionate fan communities: Stassi Schroeder for Team Cherry, Drew Afualo for Team Orange, and Ashlee Simpson for Team Grape. Throughout the summer, each captain encourages fans to pick a side and compete for the title of Popsicle's ultimate fan-favorite flavor.

UEG identified and partnered with all three Flavor Captains, helping bring the playful campaign to life through social-first content that fueled fan engagement and conversation. From talent strategy and partnerships to campaign execution, UEG helped transform a nostalgic brand moment into a culturally relevant summer showdown.