Tums: Prop Bites

Tums Bets On Appetite for Super Bowl Gaming with DraftKings

UEG brings Tums to the big screen for football's biggest night! 

With the help of comedian Desus Nice, Tums teamed with DraftKings for snack-punned play on prop bets, asking people to place free bets on food-related questions like how many pizzas will be delivered before halftime, or will hot wings be the most popular spicy-food choice of the game. In a series of spots and social posts, Nice hypes the free-food bets: “Get that chedda! Score that dough!” All you have to do is register for a free DraftKings account.

During launch week, the campaign drew over 17k participants for Prop Bites and 585M+ earned impressions!

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