TRESemmé GLOSS ROOM

To launch the new Lamellar Gloss Collection, UEG transformed Studio 525 into The Gloss Room—a high-impact, immersive “Girls’ Night Out” experience celebrating confidence, connection, and self-expression. Inspired by beauty rituals and girlhood nostalgia, the event unfolded across three themed chapters—Girl Dinner & Happy Hour, the 3AM Club Bathroom Moment, and the Morning-After Gossip Debrief—each brought to life through glam touchpoints, interactive vignettes, and curated surprises. From tarot readings and tattoos to a scent collab with Hotel Lobby Candle and a gold Lamborghini centerpiece, every detail was designed to spark content and conversation. With 75+ top editors and influencers in attendance, the night positioned TRESemmé as a bold, culturally tuned leader in beauty and experiential storytelling.