TRESemmé: “Get Your Hair on the A-List”

Following a multi-year development process, UEG, TRESemmé, and Disney have officially launched a global campaign celebrating the intersection of fashion, film, and beauty, timed to the upcoming release of The Devil Wears Prada 2. At the center is the “Get Your Hair on the A-List” platform, introducing a new A-List Collection inspired by runway trends and the film’s iconic style legacy. The campaign is anchored by a hero television spot set within the world of Runway Magazine, blending cinematic storytelling with backstage fashion access to showcase the power of hair as a defining element of modern glamour. Debuting in mid-March, the campaign reached a major cultural milestone with a national broadcast during the Oscars, positioning TRESemmé at the forefront of one of entertainment’s most high-profile moments.

Momentum for the campaign began at New York Fashion Week, where TRESemmé’s established presence in the fashion space served as a natural bridge into the film partnership. The integrated rollout continues with limited-edition, film-inspired products launching at mass retailers, alongside editorial features and global activations. Supported by close collaboration across UEG, TRESemmé, and Disney, the campaign reflects a strong emphasis on cultural relevance, speed to market, and cross-platform storytelling. With expansion planned across more than 25 global markets, upcoming phases will include retail moments, experiential activations, and continued content distribution leading up to the film’s theatrical release.