TRESemme wanted to gain relevancy with millennial consumers in the beauty space. So, what better way than to make them the talk of New York Fashion Week?
Throughout the past five seasons, UEG has led TRESemmé’s charge to create and drive relevance and awareness through an aspirational, style-centric lens at New York Fashion Week.
We created long-term influencer partnerships on behalf of the brand – comprised of top beauty and lifestyle influencers Paola Alberdi, Kiitan, Olivia Rink, Tessa Barton, Francis Lola, Rocky Barnes and others – and took them and their followers on a unique #TRESnyfw journey. From behind-the-scenes experiences at shows to a street-style photoshoot, influencers and followers alike got to experience NYFW like never before.
By harnessing the power of a diverse influencer roster, as well as tapping into the ever-growing experiential styling space, we’ve created dynamic, brand-first moments that have solidified TRESemmé’s role as the leader of the final look at NYFW.
We’ve crafted unique influencer journeys that have been shared across feeds to engage and excite our consumer, helped to land and amplify the brand’s purpose, and optimized conversion opportunities to generate increased product consideration.
Through our network of trend-driving influencers as well as our on-ground experiential events, we’ve garnered over 84MM+ impressions, 2.8MM+ unique engagements and have maintained an average campaign engagement rate of over 8.5%, exceeding brand and industry benchmarks year over year. Talk about walking the walk.