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UEG brought Samsung’s Galaxy AI Atelier to life in collaboration with designer LaQuan Smith for his journey to the 2024 Met Gala. Tasked with elevating the experience at LaQuan’s exclusive post-gala celebration, we transformed Soho House’s Lower East Side location into an immersive Galaxy showroom.
The space featured dynamic photo moments, including a 360° Instant Slow Mo Glam Cam that captured red carpet looks from influencers, media, and fashion icons. Guests experienced firsthand how Galaxy AI-powered products played a role in creating LaQuan’s custom couture looks—worn by stars like Ciara and Halle Berry.
By building on Samsung’s ongoing partnership with LaQuan Smith, UEG helped spotlight the brand’s leadership at the intersection of fashion and technology. This activation remains one of our most impactful collaborations to date.
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