Pure Leaf Mental Focus

UEG partnered with Pure Leaf to launch Mental Focus, the brand’s first sparkling functional iced tea line designed to support focus in a distraction-filled world.

Centered around Olympic gold medalist Jordan Chiles, the campaign connected wellness, productivity, and culture through social storytelling, experiential activations, and influencer engagement. Pure Leaf also partnered with digital wellness brand Brick to introduce the limited-edition Mental Focus Dock, designed to encourage moments of distraction-free focus.

The integrated campaign helped position Pure Leaf Mental Focus as more than a beverage — but as part of a modern mindset around balance, presence, and performance.

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