“Make Portal famous,” they said.
If you insist. We launched the Facebook Portal campaign with the astronomical star power of Jennifer Lopez and Kim Kardashian West, a one-two punch of clout and relevance that blew initial expectations to the moon.
We leveraged the two superstars’ love of the holidays to reach our audience on a grand scale with an engaging, three “episode” demonstration of Portal’s ability to keep friends and family connected. As an added bonus, fans of JLo and Kim K were treated with a humorous glimpse into the long-time friendship the two share – with cameos from baseball icon Alex Rodrqiguez.
So, did it work? Well, we tripled industry standard engagement rates, garnered 82% positive sentiment on 50MM+ views, and sparked an increase of 51% in follower growth on Portal’s owned social channels.