Popeyes: Five Nights at Freddy's 2

Popeyes wanted to authentically merge fast food with horror IP, creating buzz and driving business impact. UEG secured rights to Five Nights at Freddy's 2 and positioned Popeyes as the first QSR to deliver an in resturant FNAF experience.

UEG collaborated with Popeyes' culinary team and the studio to translate Freddy Fazbear's Pizzeria into craveable Popeyes food moments. The launch featured the Freddy Fazbear crunch menu and exclusive FNAF- exclusive inspired collectable sticker packs. The campaign blended film fandom, food culture, and social- driven horror hype, amplified by influencer content, unboxing videos, and taste tests across TikTok, Youtube, X, and Instagram. Coverage appeared in outlets like PEOPLE, Men's Journal, and All Recipes.