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For the third consecutive year, UEG Music elevated the PGA Tour’s John Deere Classic with unforgettable live music experiences, producing two sold-out "Concerts on the Course" featuring Dierks Bentley and the Zac Brown Band.
Dierks Bentley lit up the stage with an energetic performance packed with fan-favorite hits and engaging crowd moments. The Zac Brown Band followed with a powerful, genre-blending set that mixed their signature classics, dynamic rock covers, and a heartfelt tribute to the military—earning standing ovations and emotional applause.
From artist booking and show flow to on-site fan engagement, UEG oversaw every aspect of the music experience. Our Brand Experience team led the full-scale production, flawlessly executing each detail to ensure a seamless integration of live entertainment into the tournament.
Once again, UEG helped transform the John Deere Classic into more than a golf tournament—delivering culture-forward, fan-centric experiences that leave a lasting impression.
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