Frank's RedHot: Eat the GOAT

Things are heating up for UEG and Frank’s RedHot with another culture-shaking Super Bowl moment, this time featuring none other than Ludacris! In our third consecutive year leading Frank’s Super Bowl campaign (following Jason Kelce in 2024 and Paris Hilton in 2025), UEG delivered a fiery, fan-fueled experience that celebrated authenticity, speed, and pure creativity, with a live goat in tow. The campaign tapped into Ludacris’s real love for Frank’s RedHot, pairing the GOAT of hot sauce with one of the GOATs of hip-hop in a way that felt fresh, timely, and undeniably Frank’s.

The spot stars Luda hosting a Super Bowl watch party alongside his real-life Disturbing Tha Peace crew—Chingy, Shawnna, I-20, and DJ Infamous, infusing the ad with energy, nostalgia, and cultural credibility. With a rapping goat, recipe content (yes, the goat raps the recipe), and custom GIFs designed for social, the rollout is already sparking major conversation. Kicking off with a Hype Video, followed by the Hero Video and national press coverage with People, Billboard, TODAY.com, and more, this campaign proves once again how UEG shows up at the biggest moments: boldly, creatively, and with impact.