Emma Navarro Teams Up with Talenti to Stay Cool Under Pressure

​UEG successfully identified Emma as the perfect partner for Talenti’s first foray into the sports world, leveraging our strong existing relationships to secure a favorable two-year deal. Known for her calm and cool demeanor on and off the court, Emma was a natural fit to bring Talenti’s “stay chill” positioning to life. Our team coordinated all talent services and oversaw execution, from negotiating the partnership to being onsite for production at Emma’s home tennis complex in Charleston, SC. The hero video cleverly tied her signature personality to Talenti’s brand voice, creating an authentic and engaging piece of content timed strategically with her return to the U.S. Open.

​​The campaign’s launch ensured cultural relevance and visibility, with Emma featured across OOH placements leading fans and commuters straight to Arthur Ashe Stadium. UEG led talent efforts in close collaboration with Edelman’s PR and creative teams, ensuring seamless integration across touchpoints. With additional content planned throughout the tournament and behind-the-scenes moments set to appear on brand socials—including some unexpected puppy cameos—the partnership demonstrates the impact of combining athlete authenticity, strategic timing, and cross-agency collaboration to deliver brand stories that resonate.​​​​​​​