Brand New Day. Brand New Samsung.

A year after identifying Spider-Man: Brand New Day as a strategic opportunity for Samsung, UEG's vision has come to life through a fully integrated global partnership. From the outset, the opportunity extended beyond on-screen product integration, with a strategy designed to align Samsung's Galaxy product launch with one of the world's most anticipated film releases. The resulting campaign spans film integration, branded content, talent, social, earned media, digital experiences, and live activations, creating a cohesive platform that brings Samsung's mobile and wearable ecosystem to life for fans around the world.

The campaign launched with Samsung technology featured in the film's trailer, a branded short film, an exclusive editorial partnership with Complex, and the interactive Spidey Tracker Powered by Samsung Galaxy. Additional activations will continue throughout the film's release, including Samsung's presence at Galaxy Unpacked in London, global market screenings, and the world premiere in Los Angeles. The partnership represents the collaboration and expertise of teams across UEG and is a strong example of how strategic thinking, integrated execution, and cross-functional partnership can create impactful work for our clients.