Barilla Presents: House of Al Bronzo

We partnered with Cherry Bombe to bring Barilla Al Bronzo, the brand’s premium bronze-cut pasta, to the heart of New York Fashion Week. Through a 10-day takeover at the inaugural Cherry Bombe House in Manhattan’s Meatpacking District, we brought together food, fashion, and culture through chef-led pasta tastings, an exclusive dining experience, podcast integrations, giveaways, a custom pasta-inspired dress by designer Rachel Antonoff, and a presence in Cherry Bombe’s quarterly magazine.

With an estimated 4,000 visitors, 600 chef-led tasting bites served, and memorable experiences featuring top culinary talent, the partnership transformed Al Bronzo from a premium pasta into a cultural moment. By connecting the brand with influential tastemakers and consumers during one of NYC’s biggest cultural events, we created meaningful opportunities for product discovery, authentic engagement, and elevated brand visibility at the intersection of food and fashion.

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