Asics: I Move Me


Inspiring a new generation to be their best selves through movement.

Anima Sana In Corpore Sano means Sound Mind in a Sound Body. Movement connects our bodies and minds, letting us be our best selves.

ASICS wanted to bring its 70-year old philosophy to a new generation of fitness fans. They wanted to inspire people to move – in whatever way they wanted.

So, UEG strategically led ASICS Americas’ through a critical pivot and re-launch – evolving them from a running brand to a broader health and fitness brand. Through a partnership with Steve Aoki, we were able to create a 360 marketing approach inclusive of paid, organic and earned social content, media and influencer events, outdoor advertising, media partnerships, paid digital media and retail activations, including a flagship store opening.

We created an anthemic film to celebrate this new celebration of movement – I MOVE ME. Influencers, athletes, and everyday people shared how their unique movements helped them overcome challenges.

The #IMoveMe celebration led ASICS to be included in the same playing field as top sneaker brands – allowing ASICS to empower current fans and inspire new ones. We gained 295MM+ earned media impressions, 50MM+ social media impressions with 2MM+ social media interactions, a $1.6MM revenue increase attributable to paid social and a 35% rise in e-commerce sales.

I MOVE ME isn’t about being THE best, but about being YOUR best.

From the press

Steve Aoki Talks New Creative Partnership With Footwear Brand ASICS: Exclusive

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Steve Aoki Joins ASICS To Inspire Movement Through Fashion And Fitness

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DJ Steve Aoki Will Change How You Think About Asics

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