Our team

Joe’s embraced change throughout his career. Joe helped lead Sony Music towards digitalization and built several businesses together with Sven. After 15 years in the music industry and corporate environments, Joe and Sven founded PACIFIC to satisfy their more entrepreneurial appetites.

Like Joe, Sven is a child of the then rapidly changing music industry. As an “entrepreneur within the company” he was responsible for artists, (lots of) content and business development for about 15 years. He met Joe early in his career, and they decided in 2013 to take the step out of the corporation and into self-employment. The driving force then, as now, are the people we get to work with. Both inside and outside the company.

Paul is the Managing Director of EMEA and the go-to for all things branded entertainment. With over 20 years of experience, he has led high-performing teams and delivered impactful content solutions for some of the world's biggest brands.

If you want to look right at PACIFIC UEG’s beating heart, meet Tami. She makes sure everyone feels welcome and has what they need. You wouldn’t want to mess with her. With her long-year experience at Beastin, she is the agency’s Chief-Number-Cruncher and optimises us and our processes to perfection.

As Director of Client Service and Special Projects, Loulou brings a wealth of expertise in marketing and communications to UEG. She has successfully managed campaigns for prestigious brands like Tiffany & Co., UGG, and David Beckham’s ventures, leading integrated strategies across multiple markets.

Wendy is our personal Swiss Knife. After her Business degree, she was torn between becoming a professional pianist and diving into the business world – and ended up landing in the Sony Music Brand Partnership team in Munich where she met Joe and Sven…and the rest is history. At PACIFIC UEG, she runs the Co-Creation unit, deciding on who is hot and who is not, what the latest trends are and how your brand should play in the ever-changing communication game.

Simone, our long-time companion with nearly 20 years of experience working with leading luxury automotive brands, excels in communication and brand experience. She has been involved in every major global automotive trade fair and has created numerous brand and product films. Her energy and passion inspire our team and clients, making her expertise and positive attitude invaluable.

Sebastian is the brain of the agency. With his solid digital and content strategy background, he makes sure that we don’t just shoot out random ideas or get too carried away but that everything we do pays into real customer needs and into the client’s brand strategy…and that there is a strategy to begin with.

With 12 years experience in assistance and office- and project management, Luisa has diverse interests in music, culture, cars, basketball, fashion, art, and design. Outside work, she enjoys moonlighting as a waiter, being the self-proclaimed CSO (Chief Spezi Officer), and maintaining global family connections. She loves solo travel, always carries her analogue camera, and enjoys illustrating on her iPad and sewing in her spare time.

Mario is not only the European Top Scorer at the Intern College Soccer-League York College of Pennsylvania. He also happens to run all our experiential activation projects. He’s why they’re always tight as a drum. Trade shows, concerts, digital festivals, hybrid events, festivals, you name it. He’s been there, done that, got the T-shirt and helped get the T-shirt printed too.

With 10 years of agency experience under his belt, Korbi is an absolute pro when it comes to all things digital, social and content. But he doesn’t stop there. As the allrounder he is, he is also our CTO (with a LOT of patience), gaming and tech expert, and very much loved by all talent we work with.

Annalena is the backbone of our operations, providing a seamless link between Finance and Human Resources. She ensures that our processes and structures run smoothly and are continually improved. Her meticulous attention to detail ensures flawless accounting, while also ensuring that our team grows and thrives with the right people.

Charlotte's journey began in the north. She worked in childcare with Robinson in Greece and Austria before moving to Munich for a dual degree program. She loves the mix of practical experience and student life. Outside her professional pursuits, Charlotte has a passion for bridal fashion.

Cara’s love for cultures, discovered in Los Angeles and Taipei, led her to a career combining this passion with creativity. As an Account Manager at PACIFIC UEG, she realizes clients' dreams, from exclusive guest lists to international collaborations. Dedicated to fitness and global experiences, Cara excels in bringing people and cultures together, going beyond traditional marketing

Editorial assistant, psychologist, project manager, barista, organizational consultant, UX engineer, promotions coordinator, event manager, car washer, bartender at fetish parties - Tim was all of these before showing up on our doorstep. A real grab bag! Curious and multi-interested, never at a loss for words and always on the go. He finds peace among people, not by himself. Good that there is always a lot going on with us. A perfect match!

Celina spent 8 years as a Flight Attendant, exploring the world and gaining valuable experience in service and hospitality. She completed a Masters in Marketing & Communications, enhancing her analytical abilities and brand storytelling skills. Her journey also includes experience in the automotive industry, where she sharpened her expertise in marketing communication. Now, she’s making her mark, combining her passion for travel with her client relations skills.

Laura embodies Italian temperament and German structure. With over 10 years in communications, marketing, and creative agencies, she's an asset to our team and clients. As an agile and savvy account lead, she ensures smooth operations and a positive atmosphere. Her passion for innovative tools and perfecting project management shines through, combining efficiency and enthusiasm.

Philana is our versatile junior strategist. With a master's degree in cultural economics and a passion for artist brand collaborations, she found her perfect fit at PACIFIC UEG. She’s up for any challenge, has an eye for aesthetics, and a taste for folk music and luxury brands. When she’s not busy writing brand strategies, you’ll find her painting or writing poetry.

Paulina's career journey began in classic advertising, transitioned to digital marketing, and gained a decade of agency experience. But she also got to know the corporate side, where she developed her skills in influencer management and customer insights. In her spare time, she motivates as an indoor cycling instructor. Her love of music is evident in her passion for creating playlists, and she's a dog person through and through.

Coming from a photography background, Johanna is bringing a fresh, creative edge to our projects. She thrives on the dynamic nature of her role, jumping into different projects and collaborating across teams. We just love to see the new energy she brings to the table!

Meet Lucas, part of our partnerships team. His journey began at Nike as a Creative Strategist, where he merged innovative ideas with strategic thinking rooted in pop culture. At Reference Studios, he built a network in fashion and entertainment. Now with us, Lucas translates the needs of KOLs and brands, delivering marketing solutions that are both strategic and creative.

Daniela is the Senior Director and Middle East Lead, leveraging over 15 years of experience in developing strategic partnerships. She has been instrumental in expanding our presence in the Middle East and has collaborated with major global brands on innovative media and content initiatives.

Lauren is the Client Lead for SCJ, overseeing client strategy and growth across Europe. With extensive experience in managing rights and IP-led partnerships, she ensures seamless delivery of integrated campaigns that meet client objectives.

Jacob is our Social Creative, known for crafting compelling ideas and content strategies that resonate with audiences. With a strong track record in developing impactful campaigns for both brands and influencers, he excels at turning creative ideas into engaging digital experiences.