Driving Elegance - How Birce Akalay Brought the BMW Skytop to Life in St. Tropez

ASK

PACIFIC UEG was tasked with finding the right KOL to communicate the upcoming small series of the Skytop concept car, select suitable production partners and plan production to create luxury assets that would fit seamlessly into the vehicle and BMW's brand vision.

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APPROACH

We chose Turkish actress Birce Akalay, known for her elegance and timeless appeal, to embody the allure of the Skytop. Her aspirational quality resonated with BMW’s luxury demographic, especially given her status as a prominent actress with a large, engaged fan base across Europe and the Middle East. The content was both aspirational and celebratory, showcasing the exclusivity of a rare BMW model.

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RESULT

Collaborating with Birce Akalay for the Skytop activation in St. Tropez was a remarkable success. Her audience responded with 100% positive sentiment, engaging enthusiastically with luxurious content that truly resonated. We achieved an impressive 7.7% engagement rate—4.5% higher than her usual—demonstrating strong excitement and support. Birce went above and beyond, over-delivering feed post and stories, capturing the vibrant energy and positive atmosphere of the production.

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