LOEWE x On: Merging High Fashion & Performance Through Influencer Storytelling

ASK

‍LOEWE and On collaborated on an exclusive launch blending high fashion with technical innovation. This partnership was brought to life through a curated influencer and content strategy, targeting culturally attuned audiences across EMEA with the objective to establish On’s credibility in the luxury lifestyle sector and to amplify awareness of the collection via influencer storytelling.

‍

APPROACH

‍We identified and contracted 18 influencers with a collective reach of close to 9 million, including prominent creators such as Jenny Augusta and Melissa Khalaj. With personalized product drops in influencers’ hotel rooms and invitations to the LOEWE-inspired launch event, we created bespoke experiences and content opportunities. “Instagrammable moments,” such as exclusive name-card settings at the event dinner ensured high-quality organic content.

‍

RESULT

‍Our influencers generated 114 organic posts (56K engagements), including in-feed and stories, capturing the essence of the collaboration, which was received by their audiences with positive sentiment.

‍