A dynamic agency built for a dynamic media landscape.
UEG was founded by Jarrod Moses in 2007, and unlike so many others in the branded entertainment space, we've built ourselves from the ground up to be a marketing agency, not a channel to funnel a brand's money to talent. We feel the days of brands being mere check writers in this space are over.
We bring forth new marketing models that see our clients forming deep, authentic and mutually beneficial alliances with the world of entertainment. To ensure these principles are at the forefront of everying we do, we've staffed our agency with experienced professionals and thought leaders from all traditional and emerging marketing disciplines.
Our teams and business is structured into three distinct business units:
MARKETING SERVICES
We are a full service marketing agency that works best with others. We are most effective when our clients save us a seat at the same strategic planning table as the TV/Print, Media, Digital and PR agencies. Our ideas and capabilities enhance each consumer touchpoint of a marketing plan, and work hard to excite sales teams, retailers and other key stakeholders.
UEG Marketing Services features full service teams of client service, strategic marketing and creative professionals.
UEG STUDIOS
We develop and distribute original content for broadcast, online and beyond. Our Studios group often partners with our Marketing Services team to orchestrate 360° content integrations within brand marketing plans. Through UEG Studios, we'll even strike out on our own to create a show from scratch, with a brand as an equity partner in the endeavor. Not only does the team develop rich content, but they are also instrumental in securing premium distribution within high-value networks to deliver a tangible ROI.
BRAND DEVELOPMENT
Why should our clients have all of the fun? We take non-traditional approaches to partnering with the world of entertainment through co-development and marketing of new intellectual property, forming strategic business alliances and entertainment-driven business units.