Our purpose is to create breakthrough marketing and communication campaigns by partnering with the PEOPLE, PLACES & PLATFORMS that shape pop culture.

United Entertainment Group is a unique partnership between leading global communications company DJE Holdings, Hollywood powerhouse United Talent Agency, and marketing pioneer Jarrod Moses.

Our Approach

The programs we develop are driven by world class insights and ideas, upstream intel and access, and multi-media amplification.

Leadership

Jarrod Moses
Founder, President & Chief Executive Officer

Jarrod is the Founder, Chief Executive Officer, and President of United Entertainment Group.

A seventeen-year veteran of creating brand deals in the entertainment industry, many industry colleagues as well as educators, cite Jarrod’s work as the cornerstone of the branded-entertainment industry— bridging the gap between Madison Avenue and Hollywood.



After quickly rising through the ranks of Grey Advertising as it’s youngest President, Jarrod founded UEG as a joint venture with Hollywood powerhouse United Talent Agency. Under Jarrod’s leadership, UEG has developed successful entertainment campaigns for marketers such as Procter & Gamble, Frito-Lay, General Mills, AT&T, Diageo, and Starbucks, while at the same time working closely with the world’s most influential entertainment companies Time Warner, Comcast, MTV Networks, Facebook, and Google, and celebrities such as Mark Wahlberg, Queen Latifah, Pharrell Williams, and Drew Barrymore.

As advertisers are becoming an even greater partner, marketer, and financier for entertainment product, Jarrod and his firm are at the forefront, crossing over from films and television to licensing, music, sports and video gaming to create strategic partnerships and build unique businesses.



Moses’ work has earned him many industry accolades including Emmys, Platinum Records, Cannes Lions, and Effies. Jarrod’s been featured in The New York Times, Variety, Hollywood Reporter, AdAge, and on NBC’s The Apprentice, CNN, ABC, Bloomberg TV and Radio, Fox Business News, and many international publications as an expert on this new world of communication.



Jarrod is also an adjunct professor of marketing at Columbia University Business School, a member of the Board of the Hamptons International Film Festival, and a co-founder of the New York Comedy Festival.

Adam Smith
President, Entertainment

Adam is President, Entertainment, at United Entertainment Group (UEG). Leading the company’s Los Angeles office, Adam and team focus on the development of strategic entertainment platforms for UEG clients across Film, TV, Music, Celebrity, Live Events and Branded Content.

While at UEG, Adam has led the work on a variety of programs including Doritos Crash the Super Bowl, Cheetos and Despicable Me 2, AT&T’s It Can Wait campaign and the development of Williams – Sonoma Thanksgiving special for Cooking Channel “The Voltaggio’s Take On Thanksgiving.”



Earlier in his career, Adam served as Vice President of Corporate Marketing and Broadcasting for the National Basketball Association’s Los Angeles Clippers as well as Vice President of Marketing for The Firm, a leading music management company. While there, he managed sponsorship and brand integration initiatives and spearheaded marketing initiatives for several leading musical talents.

Prior to joining UEG, Adam was the President of the Music Division at Davie Brown Entertainment where he led the strategic development and insight for the Omnicom-owned branding and entertainment company. Adam’s primary focus was music sponsorship, music licensing, sourcing music talent and the creation of music platforms.

Mary Scott
President, Sports & Brand Experience

Mary is President, Sports & Brand Experience, at United Entertainment Group, the sports, entertainment and experiential marketing communications firm under the Daniel J. Edelman family of companies. With 25 years experience in the industry, Mary oversees the firm’s global sports & sponsorship offering.

Mary has provided strategic counsel and oversight for some of the world’s largest brand, corporate sponsors, teams and media companies throughout her career.   Since joining  the company in 1998, Mary has worked with clients across seven Olympic Games, leading brand strategy, reputation management, issues counsel and activation for sponsors including Citi, Dow, Johnson & Johnson, Hilton, GE, Samsung and IBM as well as organizations in the Olympic Movement including the International Paralympic Committee, candidate and bid cities. She advises numerous c-suite executives on positioning, high-level strategy and issues management.

Prior to Edelman, Mary spent nearly five years at the National Football League, where she handled corporate communications on behalf of NFL Enterprises, the media development and technology arm of the NFL and its 32 teams. Mary was Director of Communications for People & Properties, a sport and event marketing company specializing in PGA and LPGA golf and professional tennis tournaments. She started her career at Silverman, Warren/Kremer, Inc., a sports public relations firm.

In her career, Mary has won numerous awards and accolades for clients and their programs. Individually, she was recently honored by Sports Business Journal as a Game Changer.

David F. Caruso
Chief Operating Officer

David is the Chief Operating Officer at United Entertainment Group, a DJE company (UEG).



At UEG, David leads the operation of a global marketing agency specializing in entertainment, sports and brand experiences with offices in New York, Los Angeles, Chicago, Dallas, San Francisco and Atlanta. He has nearly two decades of experience in helping to shape campaigns leveraging Music, Film, TV and Celebrity Talent for some of the world’s biggest marketers including P&G, General Mills, Diageo, Frito- Lay, Hugo Boss, Moet-Hennessey and Hasbro.

Notable work includes the development of Pantene Pro-Voice (Telly, Emmy, Ad Age Top 10 Non-Traditional Marketing Campaign), spearheading Rihanna’s first major endorsement deal with COVERGIRL (Billboard’s “Branding Deal of the Year”) and the creation of TAG Records for Procter & Gamble (Adweek’s 2008 Best Music Sponsorship).



David also serves as a guest lecturer at the Clive Davis School of Music at NYU and at his alma mater, American University, in Washington, D.C.

Robby Wells
Chief Strategy Officer

Robby is the Chief Strategy Officer at United Entertainment Group (UEG). Robby leads the UEG Dallas office, overseeing the strategy and creative groups across all offices.

Prior to UEG, Robby was at the world’s largest independent digital agency, imc2, where he led the 85-person multi-disciplinary team responsible for serving the agency’s Procter & Gamble business. His team was responsible for planning, strategy and execution for 17 P&G brands across multiple categories.

After imc2, Robby served as VP, Digital Strategy at Carat in New York City, where he was charged with integrating digital media within the broader communication plans of P&G brands across the Baby Care, Snacks and Beverages, Pet Care and Family Care categories.

Shifting focus towards entertainment marketing, his notable recent work includes the development of new marketing platforms for Frito-Lay, AT&T, General Mills, and P&G, the co-creation and development of the MyTrainerBob media platform with Bob Harper from NBC’s The Biggest Loser, and UEG’s recently established partnership with Pharrell Williams.

Our Services

Talent Partnerships
Music Programs
TV & Film Integrations
Branded Content
Branded Experiences
Sports Sponsorships & Activations
Sports & Entertainment Communications
IP Development
Contact Us
New York, North
The Penthouse
149 Fifth Avenue, 16th Fl
212-445-0100
New York, South
The Penthouse
250 Hudson Street, 16th Fl
212-445-0100
Los Angeles
The Loft
9328 Civic Center Drive
424-278-7940
San Francisco
The Metro
525 Market Street
424-278-7940
Chicago
The Skyscraper
200 E Randolph
312-240-2163
Dallas
The Warehouse
2216 Commerce St
214-242-9081
Atlanta
The Big Peach
1075 Peachtree Street NE
404-262-3000
Austin
Silicon Hill
506 Congress Avenue #300
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Latest News
Tuesday, February 24, 2015
Huge congrats to NASCAR driver Joey Logano and his sponsor Shell (#client) on a great Daytona 500 victory yesterday!