Robby Wells // SVP, Brand Strategy + Development
Prior to UEG, Robby led the multi-disciplinary team at Dallas-based engagement agency imc2 responsible for serving the agency’s Procter & Gamble business including 17 brands across multiple categories. Upon leaving imc2, Robby served as VP, Digital Strategy at Carat in New York City, where he was charged with integrating digital media within the broader communication plans of P&G brands within the Baby Care, Snacks and Beverages, Pet Care and Family Care categories. The P&G relationship is one that continues today in his role at United Entertainment Group.
Robby leads the strategy practice at UEG. He leverages his passion for cultural awareness, innovation and communication strategy to weave entertainment and content through a marketing plan in ways that reinforce a brand’s relevance and amplifies every consumer-facing message. Robby’s experience includes strategic work for dozens of brands within the portfolios of global marketers such as Frito-Lay, Procter & Gamble, Estee Lauder and Hilton.
His current team lead’s Frito-Lay, Quaker, and P&G, and is also instrumental in the development of a number of UEG’s portfolio brands including MyTrainerBob with Bob Harper from NBC’s The Biggest Loser, and the recently established partnership with Pharrell Williams.
He recently returned to Texas to open UEG’s Dallas office. He is eager to share UEG’s unique, entertainment-driven perspective with the Dallas brand and marketing community.