Executive Leadership

Jarrod Moses

Founder, President & Chief Executive Officer

Jarrod is the Founder, Chief Executive Officer, and President of United Entertainment Group (UEG).

A seventeen-year veteran of creating brand deals in the entertainment industry, many industry colleagues as well as educators, cite Jarrod’s work as the cornerstone of the branded-entertainment industry— bridging the gap between Madison Avenue and Hollywood.

After quickly rising through the ranks of Grey Advertising as it’s youngest President, Jarrod founded UEG as a joint venture with Hollywood powerhouse United Talent Agency. Under Jarrod’s leadership, UEG has developed successful entertainment campaigns for marketers such as Procter & Gamble, Frito-Lay, General Mills, AT&T, Diageo, and Starbucks, while at the same time working closely with the world’s most influential entertainment companies Time Warner, Comcast, MTV Networks, Facebook, and Google, and celebrities such as Mark Wahlberg, Queen Latifah, Pharrell Williams, and Drew Barrymore.

David Caruso

Chief Operating Officer

David is the Chief Operating Officer at United Entertainment Group (UEG).

At UEG, David leads the operation of a global marketing agency specializing in entertainment, sports and brand experiences with offices in New York, Los Angeles, Chicago, Dallas, San Francisco and Atlanta. He has nearly two decades of experience in helping to shape campaigns leveraging Music, Film, TV and Celebrity Talent for some of the world’s biggest marketers including P&G, General Mills, Diageo, Frito- Lay, Hugo Boss, Moet-Hennessey and Hasbro.

Notable work includes the development of Pantene Pro-Voice (Telly, Emmy, Ad Age Top 10 Non-Traditional Marketing Campaign), spearheading Rihanna’s First major endorsement deal with COVERGIRL (Billboard’s “Branding Deal of the Year”) and the creation of TAG Records for Procter & Gamble (Adweek’s 2008 Best Music Sponsorship).

Mary Scott

President, Global Integrated Communications

With 25 years of experience in the sports marketing industry, Mary oversees United Entertainment Group’s (UEG) global integrated communications offering.

Mary has provided strategic counsel and oversight for some of the world’s largest and most recognizable brands, leagues, corporate sponsors, teams and media companies throughout her career. Since joining the company, Mary has managed brands across industries including healthcare, finance, technology, consumer package goods, apparel, retail, and hospitality, developing and guiding 360-degree campaigns on a global, national and regional scale. She advises numerous C-suite executives on positioning, strategy and reputation management, and guides companies as to how they can leverage the power of sports to drive desired objectives.

Prior to UEG, Mary spent several years at the National Football League, where she handled corporate communications on behalf of NFL Enterprises, the media development and technology arm of the NFL and its 32 teams.

Adam Smith

President, Global Marketing

Adam is President, Global Marketing, at United Entertainment Group (UEG). He leads the development of strategic marketing platforms for UEG clients across Film, TV, Music, Talent, Sports, and Lifestyle verticals.

While at UEG, Adam has led the work on a variety of programs including Doritos Crash the Super Bowl, Cheetos and Despicable Me 2, AT&T’s It Can Wait campaign and the development of Williams – Sonoma Thanksgiving special for Cooking Channel “The Voltaggio’s Take On Thanksgiving.”

Earlier in his career, Adam served as Vice President of Corporate Marketing and Broadcasting for the National Basketball Association’s Los Angeles Clippers as well as Vice President of Marketing for The Firm, a leading music management company. While there, he managed sponsorship and brand integration initiatives and spearheaded marketing initiatives for several leading musical talents.