November 28, 2018

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps

“This might open up the door for advertisers to look at Roku as one of the few places they can really, really enact a message to a particular person or particular household as opposed to a generalized message that hits a bunch of different people,” said Kyle Turner, senior director of strategy at United Entertainment Group