January 29, 2017

$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad.

This month, Anheuser-Busch InBev hosted a dozen or so reporters at its airy New York office to discuss its advertising plans for the Super Bowl.

January 23, 2017

Why Budweiser Backed Out of the Olympics

Budweiser – -which rebranded itself “America” last year — is no longer Team USA’s beer. Anheuser Busch InBev has ended its sponsorship of the U.S. Olympic Team after a 32-year run that began with the 1984 Olympics in Los Angeles.

January 8, 2017

Celebs Enjoy Finger Lickin’ Good Snacks at the Golden Globes After Party

Watch TODAY show hosts, Natalie Morales and Al Roker, talk about their finger lickin’ good after party snack here!  

October 31, 2016

6 Social Media Archetypes for the Modern-Day Brand Influencer

Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have shifted over time, from heroes of lore to sponsors of brands. But which heroes fight best for which brands is still an ever-evolving story even for the most socially savvy marketer.

October 20, 2016

Ken Bone Gets a Second Shot at his 15 Minutes by Telling Americans to Vote in this Izod Ad

Ken Bone, America’s favorite mustached-man-turned-meme of the 2016 presidential campaign, has teamed up with the very brand that made him famous in the first place—Izod.

The Belleville, Ill., resident became an internet celebrity this month after he asked a question of Hillary Clinton and Donald Trump at their debate in St. Louis while wearing a bright red half-zip Izod sweater.

October 13, 2016

Trump No Longer Welcome in Hollywood

Tinseltown thinks The Donald is toast — as far as his mainstream entertainment career is concerned, a host of Hollywood sources confirmed.

October 11, 2016

Trump Campaigns On, As Billy Bush Said To Be Negotiating Exit From NBC

Billy Bush is negotiating his departure from NBC’s Today, a unit of Comcast’s (CMCSA) NBCUniversal, according to reports by The Hollywood Reporter, and The Wall Street Journal. Bush, 44, who joined Today as an anchor in August could leave the show as early as this week, the publications reported.

October 7, 2016

Queen Latifah on Rachel Ray

Even royalty tells a lie sometimes. Members of our in-studio audience lined up to ask Queen Latifah their most pressing questions, and her answers are nothing but down-to-earth.  

September 20, 2016

Queen Latifah Launches Exclusive Floral Collection

Ahold USA today announced an exclusive partnership with award-winning actress, singer, songwriter and producer Queen Latifah on a unique and groundbreaking floral line. The Queen Collection is a first-of-its-kind line of floral bouquets and plants designed by Queen Latifah, reflecting her iconic style with beautiful arrangements and premium quality flowers.

September 7, 2016

United Entertainment Group and CitizenNet Put Big Data Behind Influencer Campaigns

New f(IQ) Score and Social Media Planner Will Help Marketers Measure Influence as a Function of Reach and Relative Trust

August 24, 2016

KFC Thinking Outside the Bucket with ‘Extra Crispy Sunscreen’

UEG and Edelman come together for some extra crispy fun on Fox Business this morning!

August 5, 2016

Marketers Reveal What’s Keeping Them Up at Night About Rio Olympics

The threats of Zika and terrorism have gotten most of the headlines, but traffic and infrastructure concerns are on marketers’ minds.

August 3, 2016

Olympic Sponsors Prepare to go ‘All In’ for the Games

Olympics sponsors heading to Rio de Janeiro this month are prepared. They are also prepared to wing it.

July 21, 2016

How Pokémon Go might become a billion-dollar business

Pokémon Go has brought millennials out of the house — and the next step is to get them shopping.

June 21, 2016

Group Headed by WME/IMG in Talks to Buy Ultimate Fighting Championship

A group headed by American talent management company WME/IMG is in talks to buy the Ultimate Fighting Championship for as much as $4.2 billion, a person familiar with the matter said.

June 13, 2016

Games of Chance: Rio Olympics Proceed Despite Zika Virus

Anheuser-Busch InBev is building Olympic buzz in the U.S. with “America”-branded Budweiser cans and a TV spot that includes glimpses of athletes. But some of the brewer’s most important preparations are occurring in Brazil. And they have little to do with selling beer and everything to do with killing mosquitoes.