6 Social Media Archetypes for the Modern-Day Brand Influencer
Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have shifted over time, from heroes of lore to sponsors of brands. But which heroes fight best for which brands is still an ever-evolving story even for the most socially savvy marketer.
Ken Bone Gets a Second Shot at his 15 Minutes by Telling Americans to Vote in this Izod Ad
Ken Bone, America’s favorite mustached-man-turned-meme of the 2016 presidential campaign, has teamed up with the very brand that made him famous in the first place—Izod.
The Belleville, Ill., resident became an internet celebrity this month after he asked a question of Hillary Clinton and Donald Trump at their debate in St. Louis while wearing a bright red half-zip Izod sweater.
Trump Campaigns On, As Billy Bush Said To Be Negotiating Exit From NBC
Billy Bush is negotiating his departure from NBC’s Today, a unit of Comcast’s (CMCSA) NBCUniversal, according to reports by The Hollywood Reporter, and The Wall Street Journal. Bush, 44, who joined Today as an anchor in August could leave the show as early as this week, the publications reported.
Queen Latifah Launches Exclusive Floral Collection
Ahold USA today announced an exclusive partnership with award-winning actress, singer, songwriter and producer Queen Latifah on a unique and groundbreaking floral line. The Queen Collection is a first-of-its-kind line of floral bouquets and plants designed by Queen Latifah, reflecting her iconic style with beautiful arrangements and premium quality flowers.
Games of Chance: Rio Olympics Proceed Despite Zika Virus
Anheuser-Busch InBev is building Olympic buzz in the U.S. with “America”-branded Budweiser cans and a TV spot that includes glimpses of athletes. But some of the brewer’s most important preparations are occurring in Brazil. And they have little to do with selling beer and everything to do with killing mosquitoes.