From Unikrn To Skin Betting: How The Supreme Court’s Sports Gambling Ruling Impacts Esports
Founded in 2014, Unikrn is a Seattle-based web platform where users can bet on the outcome of esports matches, from League of Legends to Counter-Strike: Global Offensive. Backed by, among others, Mark Cuban and Ashton Kutcher, Unikrn has pulled in $10 million in equity financing, plus around $80 million from last year’s sale of its Ethereum-based cryptocurrency. And with the Supreme Court’s decision Monday to effectively open the door for state-regulated betting on sports, Unikrn stands to win big.
5 Questions Advertisers Have About Hulu’s Offline Ads
Hulu separated itself from the standard NewFronts sales pitch last week when the digital video service announced it will sell ads that would be shown to people who download shows to watch offline. While the lack of an internet connection limits advertisers from getting people to visit a site or download an app, it also…
Super Bowl Commercial Breakdown on NY1
The Super Bowl isn’t just a competition between football teams, it’s also a competition over advertising. Super Bowl 2018 commercials generated more than $500 million for NBC. Brands want to get the most for their money so United Entertainment Group CEO Jarrod Moses joined us to break down the strategy.
Film is the form of effective brand storytellings
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
Read more at http://www.prweek.com/article/1432681/film-form-effective-brand-storytelling#itZzxCq8FumZvZDd.99
The NewFronts have an IAB problem
For two weeks in the spring, the NewFronts are the biggest ticket in town as digital media companies hold lavish events to lure digital ad dollars. But what was once considered a watershed moment for online video has since become a bloated affair, with 32 companies competing this year across two jam-packed weeks of official…
Airbus Flexes Cross Branding Muscle
APEX Insight: A³ by Airbus collaborated with Peloton and Reebok to display a life-sized mock-up of an onboard gym in its Transpose cabin concept at San Jose International Airport. This branded module prototype is part of an ongoing initiative by A³ to find brand advocates for the flexible cabin concept, which could prove the viability of brand-partnership revenue models. – See more at: http://apex.aero/2017/05/02/a3-airbus-group-cross-branding-revenue-opportunities#sthash.nDlPS0IY.dpuf