February 5, 2018

Super Bowl Commercial Breakdown on NY1

The Super Bowl isn’t just a competition between football teams, it’s also a competition over advertising. Super Bowl 2018 commercials generated more than $500 million for NBC. Brands want to get the most for their money so United Entertainment Group CEO Jarrod Moses joined us to break down the strategy.

October 18, 2017

Asics Wants To Be More Than Just Your Running Sneaker Brand

The company is getting back to its roots in a new relaunch.

September 18, 2017

Shonda Rhimes is Launching a Digital Publishing Platform with Hearst

For fans who’ve wanted more from award-winning producer, writer and director Shonda Rhimes, here’s your chance.

September 18, 2017

Dove Spotlights Shonda Rhimes – Led Crew in Emmys Ad

Ads don’t often focus on the people who make the ads, but Dove will spend the early part of its 60-second ad on Sunday’s CBS Emmys broadcast highlighting the 100 percent female production crew behind the work, led by Shonda Rhimes.

August 23, 2017

Walls Can Unite Us, Says Global Campaign by the North Face

Since Donald Trump came to power making promises about building walls, several advertisers have taken the opportunity to make walls a focal point in their marketing.

June 22, 2017

Group Launches to Establish Guidelines for Exploding Influencer Marketing Industry

Top leaders from Dr Pepper Snapple Group, OMD, UEG, Initiative, Possible, Society and Captiv8, come together to improve an exploding industry for brands, agencies and creators.

May 18, 2017

Dove is Touting Its New Partnership With Shonda Rhimes During ABC’s TGIT Tonight

A 30-second spot will appear during Grey’s Anatomy and Scandal

May 18, 2017

Can You See the Shonda Rhimes Touch in This Dove Ad?

Celebrity Showrunner Debuts Her First Work for ‘Real Beauty Productions’

May 5, 2017

Film is the form of effective brand storytellings

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
Read more at http://www.prweek.com/article/1432681/film-form-effective-brand-storytelling#itZzxCq8FumZvZDd.99

May 3, 2017

The NewFronts have an IAB problem

For two weeks in the spring, the NewFronts are the biggest ticket in town as digital media companies hold lavish events to lure digital ad dollars. But what was once considered a watershed moment for online video has since become a bloated affair, with 32 companies competing this year across two jam-packed weeks of official…

May 2, 2017

Airbus Flexes Cross Branding Muscle

APEX Insight: A³ by Airbus collaborated with Peloton and Reebok to display a life-sized mock-up of an onboard gym in its Transpose cabin concept at San Jose International Airport. This branded module prototype is part of an ongoing initiative by A³ to find brand advocates for the flexible cabin concept, which could prove the viability of brand-partnership revenue models. – See more at: http://apex.aero/2017/05/02/a3-airbus-group-cross-branding-revenue-opportunities#sthash.nDlPS0IY.dpuf

April 27, 2017

‘If ESPN can’t make it, who can?’ : The age of media austerity

If ESPN isn’t safe, no one is.

April 25, 2017

These Doritos Bags Plays the ‘ Guardian of Galaxy 2 Soundtrack

Because plain old delicious Doritos are not enough, the Frito-Lay chips brand has teamed up with Marvel’s “Guardians of the Galaxy” to promote its upcoming sequel by creating a bag of chips that plays the film’s soundtrack … on a cassette player.

April 17, 2017

The Art of the Fail: Why attention is the only currency that matters

A Burger King ad that aired last week tricked voice activated Google Home devices to read aloud the Wikipedia entry for the Whopper. Just minutes later, internet pranksters had added dubious and disgusting ingredients to the sandwich’s description.

March 30, 2017

Dove Teams With Shonda Rhimes to Bring Women’s Stories to Video

Dove’s nearly 13-year-old ad campaign is spawning Real Beauty Productions with Shonda Rhimes as its first big-name producer in an effort to bring stories from consumers to life as films.

March 27, 2017

Shiffrin heats up slopes and sponsor market

The world’s best woman ski racer is American, 22 and camera-ready. But she also has seven sponsors already, a bevy of promotional commitments with NBC, and potentially five Olympic events just 10 months away.