September 5, 2018

Nike Returns to Familiar Strategy with Kaepernick Ad Campaign

Nike Returns to Familiar Strategy with Kaepernick Ad Campaign

Nike has long relied on controversy in marketing an image of edgy youthfulness. The company had Charles Barkley declare that he was not a role model and Tiger Woods remind people that some country clubs would turn him away because of his skin color. It dressed the tennis player Andre Agassi in jean shorts.