February 4, 2019

For Consumers, Skinnygirl is About More Than Thinking Thin

For Consumers, Skinnygirl is About More Than Thinking Thin

The name Skinnygirl makes perfect sense for sparkling water, fat-free salad dressing, zero-calorie mints and no-carb tangerine-flavored vodka. Does the same hold true for camisoles and jeans, when the average woman in the U.S. is a size 16?