April 27, 2017

‘If ESPN can’t make it, who can?’ : The age of media austerity

If ESPN isn’t safe, no one is.

April 25, 2017

These Doritos Bags Plays the ‘ Guardian of Galaxy 2 Soundtrack

Because plain old delicious Doritos are not enough, the Frito-Lay chips brand has teamed up with Marvel’s “Guardians of the Galaxy” to promote its upcoming sequel by creating a bag of chips that plays the film’s soundtrack … on a cassette player.

April 17, 2017

The Art of the Fail: Why attention is the only currency that matters

A Burger King ad that aired last week tricked voice activated Google Home devices to read aloud the Wikipedia entry for the Whopper. Just minutes later, internet pranksters had added dubious and disgusting ingredients to the sandwich’s description.

March 30, 2017

Dove Teams With Shonda Rhimes to Bring Women’s Stories to Video

Dove’s nearly 13-year-old ad campaign is spawning Real Beauty Productions with Shonda Rhimes as its first big-name producer in an effort to bring stories from consumers to life as films.

March 27, 2017

Shiffrin heats up slopes and sponsor market

The world’s best woman ski racer is American, 22 and camera-ready. But she also has seven sponsors already, a bevy of promotional commitments with NBC, and potentially five Olympic events just 10 months away.

March 1, 2017

UEG Hires Creative and Strategy Leads, Moves Further Into ‘Traditional’ Agency Turf

United Entertainment Group has hired two agency veterans to lead its cross-client creative and strategy operations in an effort to compete more directly with “traditional” ad agencies.

February 16, 2017

What the NBA’s G-League Deal Means for Sports Marketing

With the National Basketball Association on Tuesday officially announcing it will rename its minor D-League the G-League after Gatorade, could the “Nike NBA” or “State Farm NBA” be next? Don’t count on it, say sports marketing experts.

February 1, 2017

Super Bowl Ads Get Political?

Watch Jarrod Moses, UEG President, Founder and CEO, discuss how some Super Bowl ads are becoming more political.

January 29, 2017

$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad.

This month, Anheuser-Busch InBev hosted a dozen or so reporters at its airy New York office to discuss its advertising plans for the Super Bowl.

January 23, 2017

Why Budweiser Backed Out of the Olympics

Budweiser – -which rebranded itself “America” last year — is no longer Team USA’s beer. Anheuser Busch InBev has ended its sponsorship of the U.S. Olympic Team after a 32-year run that began with the 1984 Olympics in Los Angeles.

January 8, 2017

Celebs Enjoy Finger Lickin’ Good Snacks at the Golden Globes After Party

Watch TODAY show hosts, Natalie Morales and Al Roker, talk about their finger lickin’ good after party snack here!  

October 31, 2016

6 Social Media Archetypes for the Modern-Day Brand Influencer

Long before there was social advertising, there were archetypes. Not archetypes of brands, per se, but archetypes of the people we all admire and aspire to be. Those archetypes have shifted over time, from heroes of lore to sponsors of brands. But which heroes fight best for which brands is still an ever-evolving story even for the most socially savvy marketer.

October 20, 2016

Ken Bone Gets a Second Shot at his 15 Minutes by Telling Americans to Vote in this Izod Ad

Ken Bone, America’s favorite mustached-man-turned-meme of the 2016 presidential campaign, has teamed up with the very brand that made him famous in the first place—Izod.

The Belleville, Ill., resident became an internet celebrity this month after he asked a question of Hillary Clinton and Donald Trump at their debate in St. Louis while wearing a bright red half-zip Izod sweater.

October 13, 2016

Trump No Longer Welcome in Hollywood

Tinseltown thinks The Donald is toast — as far as his mainstream entertainment career is concerned, a host of Hollywood sources confirmed.

October 11, 2016

Trump Campaigns On, As Billy Bush Said To Be Negotiating Exit From NBC

Billy Bush is negotiating his departure from NBC’s Today, a unit of Comcast’s (CMCSA) NBCUniversal, according to reports by The Hollywood Reporter, and The Wall Street Journal. Bush, 44, who joined Today as an anchor in August could leave the show as early as this week, the publications reported.

October 7, 2016

Queen Latifah on Rachel Ray

Even royalty tells a lie sometimes. Members of our in-studio audience lined up to ask Queen Latifah their most pressing questions, and her answers are nothing but down-to-earth.