May 18, 2017

Dove is Touting Its New Partnership With Shonda Rhimes During ABC’s TGIT Tonight

A 30-second spot will appear during Grey’s Anatomy and Scandal

May 18, 2017

Can You See the Shonda Rhimes Touch in This Dove Ad?

Celebrity Showrunner Debuts Her First Work for ‘Real Beauty Productions’

May 5, 2017

Film is the form of effective brand storytellings

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
Read more at http://www.prweek.com/article/1432681/film-form-effective-brand-storytelling#itZzxCq8FumZvZDd.99

May 3, 2017

The NewFronts have an IAB problem

For two weeks in the spring, the NewFronts are the biggest ticket in town as digital media companies hold lavish events to lure digital ad dollars. But what was once considered a watershed moment for online video has since become a bloated affair, with 32 companies competing this year across two jam-packed weeks of official…

May 2, 2017

Airbus Flexes Cross Branding Muscle

APEX Insight: A³ by Airbus collaborated with Peloton and Reebok to display a life-sized mock-up of an onboard gym in its Transpose cabin concept at San Jose International Airport. This branded module prototype is part of an ongoing initiative by A³ to find brand advocates for the flexible cabin concept, which could prove the viability of brand-partnership revenue models. – See more at: http://apex.aero/2017/05/02/a3-airbus-group-cross-branding-revenue-opportunities#sthash.nDlPS0IY.dpuf

April 27, 2017

‘If ESPN can’t make it, who can?’ : The age of media austerity

If ESPN isn’t safe, no one is.

April 25, 2017

These Doritos Bags Plays the ‘ Guardian of Galaxy 2 Soundtrack

Because plain old delicious Doritos are not enough, the Frito-Lay chips brand has teamed up with Marvel’s “Guardians of the Galaxy” to promote its upcoming sequel by creating a bag of chips that plays the film’s soundtrack … on a cassette player.

April 17, 2017

The Art of the Fail: Why attention is the only currency that matters

A Burger King ad that aired last week tricked voice activated Google Home devices to read aloud the Wikipedia entry for the Whopper. Just minutes later, internet pranksters had added dubious and disgusting ingredients to the sandwich’s description.

March 30, 2017

Dove Teams With Shonda Rhimes to Bring Women’s Stories to Video

Dove’s nearly 13-year-old ad campaign is spawning Real Beauty Productions with Shonda Rhimes as its first big-name producer in an effort to bring stories from consumers to life as films.

March 27, 2017

Shiffrin heats up slopes and sponsor market

The world’s best woman ski racer is American, 22 and camera-ready. But she also has seven sponsors already, a bevy of promotional commitments with NBC, and potentially five Olympic events just 10 months away.

March 1, 2017

UEG Hires Creative and Strategy Leads, Moves Further Into ‘Traditional’ Agency Turf

United Entertainment Group has hired two agency veterans to lead its cross-client creative and strategy operations in an effort to compete more directly with “traditional” ad agencies.

February 16, 2017

What the NBA’s G-League Deal Means for Sports Marketing

With the National Basketball Association on Tuesday officially announcing it will rename its minor D-League the G-League after Gatorade, could the “Nike NBA” or “State Farm NBA” be next? Don’t count on it, say sports marketing experts.

February 1, 2017

Super Bowl Ads Get Political?

Watch Jarrod Moses, UEG President, Founder and CEO, discuss how some Super Bowl ads are becoming more political.

January 29, 2017

$5 Million for a Super Bowl Ad. Another Million or More to Market the Ad.

This month, Anheuser-Busch InBev hosted a dozen or so reporters at its airy New York office to discuss its advertising plans for the Super Bowl.

January 23, 2017

Why Budweiser Backed Out of the Olympics

Budweiser – -which rebranded itself “America” last year — is no longer Team USA’s beer. Anheuser Busch InBev has ended its sponsorship of the U.S. Olympic Team after a 32-year run that began with the 1984 Olympics in Los Angeles.

January 8, 2017

Celebs Enjoy Finger Lickin’ Good Snacks at the Golden Globes After Party

Watch TODAY show hosts, Natalie Morales and Al Roker, talk about their finger lickin’ good after party snack here!