Nike Returns to Familiar Strategy with Kaepernick Ad Campaign
Nike has long relied on controversy in marketing an image of edgy youthfulness. The company had Charles Barkley declare that he was not a role model and Tiger Woods remind people that some country clubs would turn him away because of his skin color. It dressed the tennis player Andre Agassi in jean shorts.
United Entertainment Group Opens Tokyo Office, Begins Preparing for 2020 Olympics
United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a pivotal role in its expansion into the Japanese market, and as it prepares for the 2019 Rugby World Cup and 2020 Summer Olympics in…
From Unikrn To Skin Betting: How The Supreme Court’s Sports Gambling Ruling Impacts Esports
Founded in 2014, Unikrn is a Seattle-based web platform where users can bet on the outcome of esports matches, from League of Legends to Counter-Strike: Global Offensive. Backed by, among others, Mark Cuban and Ashton Kutcher, Unikrn has pulled in $10 million in equity financing, plus around $80 million from last year’s sale of its Ethereum-based cryptocurrency. And with the Supreme Court’s decision Monday to effectively open the door for state-regulated betting on sports, Unikrn stands to win big.
5 Questions Advertisers Have About Hulu’s Offline Ads
Hulu separated itself from the standard NewFronts sales pitch last week when the digital video service announced it will sell ads that would be shown to people who download shows to watch offline. While the lack of an internet connection limits advertisers from getting people to visit a site or download an app, it also…
Super Bowl Commercial Breakdown on NY1
The Super Bowl isn’t just a competition between football teams, it’s also a competition over advertising. Super Bowl 2018 commercials generated more than $500 million for NBC. Brands want to get the most for their money so United Entertainment Group CEO Jarrod Moses joined us to break down the strategy.