July 24, 2019

The Future of Experiential Marketing

Amp insiders share insights on their favorite activations and predict where experiential is heading next .

July 23, 2019

A year to Tokyo 2020

12 months out from the Tokyo Olympics, we take a look at how the Games are affecting Japan’s advertising market — and ask which brands stand to make the most from the sports extravaganza.

June 27, 2019

Taco Bell hotel sells out in 2 minutes

If you’re a Taco Bell super fan looking to stay at the Mexican fast food chain’s limited-time hotel, you’re already too late.

June 26, 2019

How Zion Will Quickly Become a Billionaire

Marketing expert and President/CEO of United Entertainment Group, Jarrod Moses, projects that Zion Williamson will be a billionaire within five years and explains how he’ll accomplish that.

February 4, 2019

For Consumers, Skinnygirl is About More Than Thinking Thin

The name Skinnygirl makes perfect sense for sparkling water, fat-free salad dressing, zero-calorie mints and no-carb tangerine-flavored vodka. Does the same hold true for camisoles and jeans, when the average woman in the U.S. is a size 16?

February 4, 2019

Why Natural Born Challenger Bethenny Frankel Swears by Her Killer Instincts

Bethenny Frankel has never been afraid to get her hands dirty.

January 23, 2019

Your Favorite Super Bowl Ads Ever

Michael Brown, EVP of Sports, United Entertainment Group “My favorite Super Bowl ad is Volkswagen’s 2011 “The Force,” as mini Darth Vader tries in vain to summon his evil powers. Beyond the nostalgia of Star Wars that resonated with viewers of all ages, the ad forever changed the way brands pre-release their commercials to generate…

January 6, 2019

What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds

Wayne Rodriguez, VP of Rights and Partnerships at United Entertainment Group (UEG)

November 28, 2018

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps

“This might open up the door for advertisers to look at Roku as one of the few places they can really, really enact a message to a particular person or particular household as opposed to a generalized message that hits a bunch of different people,” said Kyle Turner, senior director of strategy at United Entertainment Group

October 10, 2018

United Entertainment Group taps Michael Nuzzo to lead Creative Team

United Entertainment Group (UEG), a global entertainment, sports and lifestyle marketing agency, has named Michael Nuzzo senior vice president, executive creative director at the company’s New York headquarters.

October 4, 2018

Nike, EA Feel The Pressure As Ronaldo Faces Allegations

Soccer star Cristiano Ronaldo, one of the wealthiest athletes in the world, is coming under increased pressure from sponsors as he faces rape allegations. Ronaldo denies the charges, but backers including Nike and EA Sports say they are keeping an eye on the developing situation.

September 18, 2018

The North Face celebrates exploration as a state of mind in ‘New Explorers’ campaign

Heritage mountain apparel brand The North Face has launched a global campaign to inspire the spirit of curiosity and enable a generation of new explorers by expanding the notion of exploration as a state of mind.

September 5, 2018

Nike Returns to Familiar Strategy with Kaepernick Ad Campaign

Nike has long relied on controversy in marketing an image of edgy youthfulness. The company had Charles Barkley declare that he was not a role model and Tiger Woods remind people that some country clubs would turn him away because of his skin color. It dressed the tennis player Andre Agassi in jean shorts.

September 1, 2018

NFL punts on TV, sets its eyes on digital streaming

For the last two years, the ratings for NFL games on television screens have been declining. This year, hoping to win back some of those fans, the NFL is going all-out to get them to watch on the screens in their pockets.

August 7, 2018

United Entertainment Group Opens Tokyo Office, Begins Preparing for 2020 Olympics

United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a pivotal role in its expansion into the Japanese market, and as it prepares for the 2019 Rugby World Cup and 2020 Summer Olympics in…

June 15, 2018

NBA draft: Brand building starts immediately for draft picks

For recently drafted NBA players, building their brand begins the second they shake Adam Silver’s hand.