Your Favorite Super Bowl Ads Ever
Michael Brown, EVP of Sports, United Entertainment Group “My favorite Super Bowl ad is Volkswagen’s 2011 “The Force,” as mini Darth Vader tries in vain to summon his evil powers. Beyond the nostalgia of Star Wars that resonated with viewers of all ages, the ad forever changed the way brands pre-release their commercials to generate…
‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps
“This might open up the door for advertisers to look at Roku as one of the few places they can really, really enact a message to a particular person or particular household as opposed to a generalized message that hits a bunch of different people,” said Kyle Turner, senior director of strategy at United Entertainment Group
Nike, EA Feel The Pressure As Ronaldo Faces Allegations
Soccer star Cristiano Ronaldo, one of the wealthiest athletes in the world, is coming under increased pressure from sponsors as he faces rape allegations. Ronaldo denies the charges, but backers including Nike and EA Sports say they are keeping an eye on the developing situation.
Nike Returns to Familiar Strategy with Kaepernick Ad Campaign
Nike has long relied on controversy in marketing an image of edgy youthfulness. The company had Charles Barkley declare that he was not a role model and Tiger Woods remind people that some country clubs would turn him away because of his skin color. It dressed the tennis player Andre Agassi in jean shorts.
United Entertainment Group Opens Tokyo Office, Begins Preparing for 2020 Olympics
United Entertainment Group (UEG), part of DJE Holdings Network, opened its first Asia office in Tokyo today. The self-described entertainment, sports and lifestyle agency said the new hub will play a pivotal role in its expansion into the Japanese market, and as it prepares for the 2019 Rugby World Cup and 2020 Summer Olympics in…
From Unikrn To Skin Betting: How The Supreme Court’s Sports Gambling Ruling Impacts Esports
Founded in 2014, Unikrn is a Seattle-based web platform where users can bet on the outcome of esports matches, from League of Legends to Counter-Strike: Global Offensive. Backed by, among others, Mark Cuban and Ashton Kutcher, Unikrn has pulled in $10 million in equity financing, plus around $80 million from last year’s sale of its Ethereum-based cryptocurrency. And with the Supreme Court’s decision Monday to effectively open the door for state-regulated betting on sports, Unikrn stands to win big.
5 Questions Advertisers Have About Hulu’s Offline Ads
Hulu separated itself from the standard NewFronts sales pitch last week when the digital video service announced it will sell ads that would be shown to people who download shows to watch offline. While the lack of an internet connection limits advertisers from getting people to visit a site or download an app, it also…