Film is the form of effective brand storytellings
From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
Read more at http://www.prweek.com/article/1432681/film-form-effective-brand-storytelling#itZzxCq8FumZvZDd.99
The NewFronts have an IAB problem
For two weeks in the spring, the NewFronts are the biggest ticket in town as digital media companies hold lavish events to lure digital ad dollars. But what was once considered a watershed moment for online video has since become a bloated affair, with 32 companies competing this year across two jam-packed weeks of official…
Airbus Flexes Cross Branding Muscle
APEX Insight: A³ by Airbus collaborated with Peloton and Reebok to display a life-sized mock-up of an onboard gym in its Transpose cabin concept at San Jose International Airport. This branded module prototype is part of an ongoing initiative by A³ to find brand advocates for the flexible cabin concept, which could prove the viability of brand-partnership revenue models. – See more at: http://apex.aero/2017/05/02/a3-airbus-group-cross-branding-revenue-opportunities#sthash.nDlPS0IY.dpuf
These Doritos Bags Plays the ‘ Guardian of Galaxy 2 Soundtrack
Because plain old delicious Doritos are not enough, the Frito-Lay chips brand has teamed up with Marvel’s “Guardians of the Galaxy” to promote its upcoming sequel by creating a bag of chips that plays the film’s soundtrack … on a cassette player.
The Art of the Fail: Why attention is the only currency that matters
A Burger King ad that aired last week tricked voice activated Google Home devices to read aloud the Wikipedia entry for the Whopper. Just minutes later, internet pranksters had added dubious and disgusting ingredients to the sandwich’s description.