June 15, 2018

NBA draft: Brand building starts immediately for draft picks

For recently drafted NBA players, building their brand begins the second they shake Adam Silver’s hand.

May 17, 2018

From Unikrn To Skin Betting: How The Supreme Court’s Sports Gambling Ruling Impacts Esports

Founded in 2014, Unikrn is a Seattle-based web platform where users can bet on the outcome of esports matches, from League of Legends to Counter-Strike: Global Offensive. Backed by, among others, Mark Cuban and Ashton Kutcher, Unikrn has pulled in $10 million in equity financing, plus around $80 million from last year’s sale of its Ethereum-based cryptocurrency. And with the Supreme Court’s decision Monday to effectively open the door for state-regulated betting on sports, Unikrn stands to win big.

May 8, 2018

5 Questions Advertisers Have About Hulu’s Offline Ads

Hulu separated itself from the standard NewFronts sales pitch last week when the digital video service announced it will sell ads that would be shown to people who download shows to watch offline. While the lack of an internet connection limits advertisers from getting people to visit a site or download an app, it also…

May 7, 2018

Spooked by brand-safety concerns, marketers turn to mobile gaming apps

Brand-safety concerns on YouTube and Facebook are pushing advertisers to gaming apps.

February 5, 2018

Odell and Eli highlight Super Bowl’s politics-free ad slate

Humor and celebrity cameos scored big in this year’s Super Bowl as advertisers tried to get the most yardage out of levity rather than politics.

February 5, 2018

Super Bowl Commercial Breakdown on NY1

The Super Bowl isn’t just a competition between football teams, it’s also a competition over advertising. Super Bowl 2018 commercials generated more than $500 million for NBC. Brands want to get the most for their money so United Entertainment Group CEO Jarrod Moses joined us to break down the strategy.

October 18, 2017

Asics Wants To Be More Than Just Your Running Sneaker Brand

The company is getting back to its roots in a new relaunch.

September 18, 2017

Shonda Rhimes is Launching a Digital Publishing Platform with Hearst

For fans who’ve wanted more from award-winning producer, writer and director Shonda Rhimes, here’s your chance.

September 18, 2017

Dove Spotlights Shonda Rhimes – Led Crew in Emmys Ad

Ads don’t often focus on the people who make the ads, but Dove will spend the early part of its 60-second ad on Sunday’s CBS Emmys broadcast highlighting the 100 percent female production crew behind the work, led by Shonda Rhimes.

August 23, 2017

Walls Can Unite Us, Says Global Campaign by the North Face

Since Donald Trump came to power making promises about building walls, several advertisers have taken the opportunity to make walls a focal point in their marketing.

June 22, 2017

Group Launches to Establish Guidelines for Exploding Influencer Marketing Industry

Top leaders from Dr Pepper Snapple Group, OMD, UEG, Initiative, Possible, Society and Captiv8, come together to improve an exploding industry for brands, agencies and creators.

May 18, 2017

Dove is Touting Its New Partnership With Shonda Rhimes During ABC’s TGIT Tonight

A 30-second spot will appear during Grey’s Anatomy and Scandal

May 18, 2017

Can You See the Shonda Rhimes Touch in This Dove Ad?

Celebrity Showrunner Debuts Her First Work for ‘Real Beauty Productions’

May 5, 2017

Film is the form of effective brand storytellings

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.
Read more at http://www.prweek.com/article/1432681/film-form-effective-brand-storytelling#itZzxCq8FumZvZDd.99

May 3, 2017

The NewFronts have an IAB problem

For two weeks in the spring, the NewFronts are the biggest ticket in town as digital media companies hold lavish events to lure digital ad dollars. But what was once considered a watershed moment for online video has since become a bloated affair, with 32 companies competing this year across two jam-packed weeks of official…

May 2, 2017

Airbus Flexes Cross Branding Muscle

APEX Insight: A³ by Airbus collaborated with Peloton and Reebok to display a life-sized mock-up of an onboard gym in its Transpose cabin concept at San Jose International Airport. This branded module prototype is part of an ongoing initiative by A³ to find brand advocates for the flexible cabin concept, which could prove the viability of brand-partnership revenue models. – See more at: http://apex.aero/2017/05/02/a3-airbus-group-cross-branding-revenue-opportunities#sthash.nDlPS0IY.dpuf