Jarrod Moses // CEO
Jarrod is the Founder and CEO of the United Entertainment Group (UEG), one of the premier global marketing firms, with offices in New York, London, Los Angeles, Seattle and Dallas. Having created deals valued at nearly $10B over the past 15 years, Jarrod's work has often been referred to as the cornerstone of what is now referred to as the branded-entertainment industry – creatively bridging the gap between Madison Ave and Hollywood.
After quickly rising through the ranks of Grey Advertising as the Company’s youngest President, Jarrod founded UEG as a joint venture with Hollywood powerhouse United Talent Agency in 2007. Under Jarrod's leadership, UEG has worked to create entertainment marketing platforms for many of the world's Fortune 500 companies including Procter & Gamble, Frito-Lay, General Mills, Diageo, Darden Restaurants, Hasbro, and Coca-Cola while at the same time working closely with the world's most influential entertainment entities and celebrities including NBC Universal, Warner Bros., Facebook, CBS, The Walt Disney Company, Twitter, and MTV Networks, Queen Latifah, Drew Barrymore, Taylor Swift, Ellen DeGeneres, Rihanna, Mark Wahlberg, Pharrell Williams, among others.
Some of Jarrod’s most notable work includes the creation of the hit television show America’s Next Top Model, the launch of the WB Television Network, the creation of the Taylor Swift Global Concert Tour, the creation of the Queen Latifah Cosmetics Company, and the production of the Fox Searchlight motion picture Just Wright for which he was nominated for a BET Award.
Jarrod’s work has earned him a host of industry accolades including Emmys, Tellys, Platinum Records, Cannes Lions, Effies, and ABAs and has been featured on CNN, ABC, Bloomberg Television, FOX Business News, MSNBC, KTLA, as well as in many international publications as a leading expert on this new world of communication. In addition, Jarrod is a member of the Board of the Hamptons International Film Festival, and a co-founder of the New York Comedy Festival.