+ International Talent Identification, Negotiation
+ Content Creation
HUGO BOSS, seeking an agency partner to identify and secure international talent across two key global brand initiatives, approached UEG to ensure that brand equity was maintained while amplifying the brand’s message across advertising, in-store and PR touch points.
Seeking relevance in an international arena, UEG turned to fútbol and Formula One superstars, securing ten (10) brand and FH approved talent relationships across both campaigns.
UEG OVER DELIVERS:
Adhering to the P&G talent template, UEG secured talent at or below their market rate while managing the talent’s agent publicity teams to assure a seamless and smooth process for Hugo Boss.
Through out the inter-agency process, UEG organized and coordinated efforts among all key partners including P&G ER & Grey UK to assure timely approval of creative materials and final executions.