As consumers have grown more averse and adept at avoiding advertising messages, branded entertainment has reemerged and offered brands an opportunity to re-connect with a consumer that has grown resistant to old tricks.
But for brands that want to do more than product placement, they must have experienced partners. UEG specializes in helping brands not only navigate the waters of the space, but to realize and maximize the opportunities found just below the surface.
For brands that see entertainment as a communication channel or tactic in their overall marketing mix, UEG proudly enjoys a seat at the strategic planning table and leads all efforts in the space.
For brands that have entertainment in their DNA, UEG most often finds themselves at the head of the table, formulating the brand's marketing strategy and leading the development of creative platforms.