MY TRAINER BOB
+ Media Platform Development
+ Social Media Strategy + Activation
+ Partnership Programs
UEG and Bob Harper, star of the NBC Reality Show The Biggest Loser, joined forces to develop a platform that would extend Bob's remarkable influence well beyond his hit show.
Bob is the leader of a new breed of health and wellness - one that encompasses mind, body, spirit, and the environment. While Bob's show enabled him to gain substantial notoriety and credibility with his compassionate, yet firm approach to training, his cherished one-on-one relationships with those that he trained and inspired became increasingly difficult outside of the show. Bob needed an outlet to maintain relationships with his fans, and spread his unique philosophy to those in need. UEG did a deep dive into the essence of Bob, laid the groundwork for brand development, and determined that Bob needed a communication platform suited to his unique expertise and the needs of his fans. We created a brand called MyTrainerBob, which would first manifest itself as as website called MyTrainerBob.com.
The creation of MyTrainerBob.com and its extensions into social media, enabled Bob to create meaningful relationships with his growing group of followers. MyTrainerBob.com enabled him to quickly share content, provide a suite of tailored tools, and even encourage member-to-member support as people embarked on their path to wellness. Bob's strong brand identity was one that resonated with like-minded brands, and a number joined in to help Bob spread his health and wellness message while supporting the promotion of MyTrainerBob.com. The site currently has hundreds of thousands of members, and even a larger social media footprint, both of which continue to grow month after month.