With 25 years of experience in the sports marketing industry, Mary oversees United Entertainment Group’s (UEG) global integrated communications offering.
Mary has provided strategic counsel and oversight for some of the world’s largest and most recognizable brands, leagues, corporate sponsors, teams and media companies throughout her career. Since joining the company, Mary has managed brands across industries including healthcare, finance, technology, consumer package goods, apparel, retail, and hospitality, developing and guiding 360-degree campaigns on a global, national and regional scale. She advises numerous C-suite executives on positioning, strategy and reputation management, and guides companies as to how they can leverage the power of sports to drive desired objectives.
Prior to UEG, Mary spent several years at the National Football League, where she handled corporate communications on behalf of NFL Enterprises, the media development and technology arm of the NFL and its 32 teams.